by Tim Patterson | Apr 19, 2018 | Branding, Event Marketing, Marketing, Tradeshow marketing
You might think it’s easy enough to determine your tradeshow marketing goals. Just sell sell sell – increase your business and you’ve done the job, right? But in fact, it’s not be as cut and dried as you might think. Every show is different, and your goals may vary...
by Tim Patterson | Apr 17, 2018 | Shipping
When it comes to tradeshow shipping, you certainly have options. And, like all of the aspects of tradeshow marketing, there are many moving parts. No pun intended. For shipping, to make it easy, rely on great tips from the Freight Pros, who remind you that it all...
by Tim Patterson | Apr 16, 2018 | Podcast, sustainability, Tradeshow Exhibit, TSGMMCPodcast, Video, Vlog, YouTube
What makes a good sustainable exhibit? I caught up with John-Paull Davidson of Boothster out of Portland, Oregon on this week’s TradeshowGuy Monday Morning Coffee to take a look at what kind of work his company does for exhibitors who place a high value on using...
by Tim Patterson | Apr 13, 2018 | Podcast, TSGMMCPodcast
Thought I’d take a look back at all of the guests that I’ve had on TradeshowGuy Monday Morning Coffee since the turn of the year calendar in January. It’s been quite a few in three months, and I’ve enjoyed sharing these conversations with you...
by Tim Patterson | Apr 10, 2018 | Book Review, Fun, Marketing
The release date of May 1, 2018 has been set for my new book, Tradeshow Superheroes and Exhibiting Zombies: 66 Lists Making the Most of Your Tradeshow Marketing. The print proof copy just came in and it looks great, and heck, I can’t even find any major errors...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.