by Tim Patterson | Apr 9, 2018 | Event Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
How do you get people to attend shows? And once they attend, what’s the best strategy to keep them coming? That’s the topic and TradeshowGuy Tim Patterson and Trade Show Ready’s Nick McCallion tackle in this wide-ranging interview. Plus: Tradeshow...
by Tim Patterson | Apr 6, 2018 | Event Marketing, Networking, Tradeshow marketing
Is there an inside game of tradeshow marketing success? Hey, it could be just a catch phrase designed to get you read. But let’s explore for a moment. If you’re a baseball fan, you might be familiar with the phrase “inside baseball.” It’s a term used mostly in the...
by Tim Patterson | Apr 3, 2018 | Client Relations, Networking, Tradeshow visitors
Selling anything, whether in a clothing store, a car dealer showroom, or a tradeshow, means in some sense you have to understand your buyer. You must have empathy for what they’re going through or the sale will be much more difficult. When you put yourself in the...
by Tim Patterson | Apr 2, 2018 | Case Study, Marketing, Podcast, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Briana Belden, Brand Manager of Wedderspoon Manuka Honey, joins the TradeshowGuy Monday Morning Coffee for a discussion about how they approach tradeshow marketing: preshow outreach, what happens during the show, follow up, branding and more: And this week’s ONE...
by Tim Patterson | Mar 30, 2018 | Custom exhibit, Graphics, Tradeshow Exhibit, Tradeshow Photos
When I first got into the tradeshow world around the turn of the century (!), an issue that kept coming up time and time again was the color of tradeshow graphics. There are a number of problems that come up with printing graphics with accurate color. First, since we...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.