I spent a lot of time as a youth on the baseball diamond and the basketball court. One coach always stressed the importance of GAME DAY. Put on your game face! Be ready for the big game! In other words, bring even more focus and attitude to the game. When you are done...
Fifteen years ago, my very first client, Kettle Foods, made an appearance at Natural Products Expo West with a custom 20×20 exhibit. Since then, I’ve been back every year, many times with new clients, and updated exhibits with current clients. Kettle Foods,...
While there is some video and audio from Natural Products Expo West in this episode, the bulk of it is taken up with a fun interview with David Feinman of ViralIdeasMarketing.com: This week’s ONE GOOD THING: Marvel’s The Punisher on...
Babies – lots of babies – along with young kids, the occasional dog, lots of mascots/costumes, and a few weirdly dressed people. Typical Expo West! Saturday night – Day Three of Expo West – was spent hanging out with Oregon Business folks at their annual soiree at...
Random thoughts, observations and photos from walking the floor, test-tasting the products, and chatting with people on day two of the Natural Products Expo West show in Anaheim: It’s a mental thing. But as much as I feel I should restrain myself from eating too...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.