by Tim Patterson | Jan 15, 2018 | Book Review, Event Marketing, Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog
Author, keynote speaker and event expert Steve Miller joins TradeshowGuy Tim Patterson to talk about his new book “Uncopyable,” and to discuss the event industry. This week’s ONE GOOD THING: the movie Darkest Hour starring Gary Oldman as Winston...
by Tim Patterson | Jan 9, 2018 | Marketing, Tradeshow staff training, Tradeshow visitors
A tradeshow floor sales call is something a little different than a typical sales call. Okay, it’s a lot different. Let’s compare. With a typical call, whether in person or on the phone, a sales person will research the prospect, sometimes to the point of reviewing...
by Tim Patterson | Jan 8, 2018 | Book Review, Podcast, Tradeshow marketing, TSGMMCPodcast, Vlog, YouTube
Welcome to a new year – so glad you found us online! This week’s interview on the TradeshowGuy Monday Morning Coffee features the author of a new book called “Flying Cars, Zombie Dogs and Robot Overlords.” Charles Pappas, a senior writer at...
by Tim Patterson | Jan 5, 2018 | Guest Post, Tradeshow marketing
This is a guest post by Patrick Foster, ecommerce entrepreneur & coach: “tradeshow essentials for luxury ecommerce brands.” Get ready to impress — it’s time to meet your discerning customer face-to-face. For a luxury ecommerce brand, attending a...
by Tim Patterson | Jan 2, 2018 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
It’s a big commitment, investing in a custom tradeshow exhibit. Maybe not as much as getting married or buying a new house, but it’s more than deciding who should accompany you to the prom. It’s a big deal – buying a new custom exhibit. If you haven’t been through the...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.