by Tim Patterson | Mar 12, 2021 | Branding, Budgeting, Custom tradeshow booth, Event Marketing, lead generation, Logistics, Post-Show Follow Up, Record Keeping
Ever have one of those moments when you wish you had a picture of something from the tradeshow appearance you did, oh, six months ago, but you can’t find it? Setting up your exhibit at a tradeshow is a fleeting moment, and the more photos you take and the more...
by Tim Patterson | Mar 8, 2021 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
We’re overwhelmed with choices on a daily basis. How many decisions do we make, on average, in a single day? The answer may surprise you! On this week’s TradeshowGuy Monday Morning Coffee, I take a look at the decision-making process on choices large and...
by Tim Patterson | Mar 5, 2021 | Social Media, Tradeshow marketing, Video, YouTube
Yeah, everyone is tweeting or posting social media from tradeshows. But is there any plan behind those posts? Here are 7 great ways to make sure you’ve got cohesiveness to your social media outreach at...
by Tim Patterson | Mar 2, 2021 | Branding, Client Relations, Event Marketing, Fun
It was March 2, 2020, when things began to fall apart. When things really started to hit home. I was getting ready to head out to Portland to catch a flight to Southern California to assist a number of exhibiting clients at Natural Products Expo West. It was a Monday,...
by Tim Patterson | Mar 1, 2021 | Networking, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
I had heard of the group Women in Exhibition, bur frankly admit that that’s about all I knew: that it existed. So I caught up with Katina Rigall Zipay, Creative Director at Classic Exhibits, and someone’s who’s been intimately involved in Women in...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.