by Tim Patterson | Mar 23, 2021 | Booth Design, Branding, Marketing, sustainability, Tradeshow visitors
Nothing like having everything in one spot, right? With these stands doing yeoman’s work in your booth space, you’ll find a little extra space for other things, like more visitors? 3-in-1 and 4-in-1 stands offer choices of tablet (iPad or Surface) holders,...
by Tim Patterson | Mar 22, 2021 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Over the last week I’ve been pondering the differences between having very specialized knowledge or training, such as being a commercial jet pilot or brain surgeon, versus having more generalized knowledge, such as knowing how to use MS Word, or posting things...
by Tim Patterson | Mar 18, 2021 | Presentation, Record Keeping, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors, Video, YouTube
Tradeshows are hectic and chaotic and it’s easy to forget things when you’re in the midst of the maelstrom. Here’s a quick video on ten things that might be easy to...
by Tim Patterson | Mar 16, 2021 | Book Review, Fun
A couple of months ago I interviewed Michael F. Schein, founder of Microfame Media, on the TradeshowGuy Monday Morning Coffee vlog/podcast about his new book, The Hype Handbook. He sent me a PDF copy of it and it languished on my iPad for several weeks before I...
by Tim Patterson | Mar 15, 2021 | Podcast, Promotional Products, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Last April I had Rama Beerfas of Lev Promotions on the show to talk about how the pandemic had affected her world. Thought it was time to check in again and see what has changed in the meantime. Yes, at least some things have changed, including the challenges of...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.