You might think that when I mention “tradeshow awareness” that I’m thinking of how you make visitors aware of your tradeshow booth, so you can draw people in. Sure, that’s important, but that’s not what I’m getting at here. Let’s look at the other side: the awareness...
it’s been awhile since we’ve walked through the coolest online exhibit search tool in the world: Exhibit Design Search. Take a look at some of the new changes: Click here to...
No guest this week, just me looking at things like calendars, time and space, goal-setting and year-end planning. Jump on board! This week’s ONE GOOD THING: taking Saturday off to work around the...
When people walk by your booth, they make a subconscious (or unconscious) choice on whether or not to stop and visit. In an instant, that choice is made. Much of what they base that choice in never really registers as a solid thought, but the choice is made...
As an exhibitor, you’ve got most of the moving parts handled: logistics, schedules, booth staff up to speed on how to handle prospects, ask opening questions and so on. But what’s the last thing you should do once you have converted a prospect into a lead? It’s a step...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.