What’s one of the best ways to represent yourself to someone who can’t see you in person? Show them a photograph! Not just any photograph, though. Make it professional photograph, taken by someone who know how to bring out the best “you” there...
There are a lot of people in the tradeshow industry who are well-travelled and highly experienced, and I love chatting with them about tradeshow marketing. In this episode I sat with Michael Thimmesch, long time Skyline marketer, now a consultant with his own company....
As in any discipline, we can all end up very focused on just a few aspects of the overall skills needed to be a well-rounded and talented worked. For instance, in baseball, a pinch-hitter is great at hitting a pitch but may not be that great at fielding or running. In...
Trying to find some new and different posts the next time you’re on the road at a tradeshow? Try a few of these and see what you get: Clients and Customers in Your Booth: Click a quick photo or if they’re up for it, videotape a brief testimonial. Your Staff: You...
In this week’s vlog/podcast, I got a chance to learn quite a bit about something with which I’m not very familiar with: international tradeshow exhibiting. I’m guessing that a lot of us don’t get a chance for much exhibiting in Dubai, France,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.