by Tim Patterson | Jan 23, 2020 | Booth Design, Custom tradeshow booth, Tradeshow Exhibit
Many clients I work with struggle with many of the bits and pieces of their tradeshow exhibit, including furniture Some clients prefer to own a handful of stackable chairs that stay in their exhibit shipping crates when not in use. Others like the idea of having a...
by Tim Patterson | Jan 22, 2020 | Booth Design, Branding, Contests, Event Marketing
Seth Godin’s go-to phrase is “Go make a ruckus.” Webster’s defines “ruckus” as “a disturbance or a commotion.” A disturbance can be good or bad, depending on your viewpoint and the circumstances. The word “disturbance” is non-judgmental. “Commotion” is the same. It’s...
by Tim Patterson | Jan 19, 2020 | Booth Design, Budgeting, Custom tradeshow booth, Marketing, Tradeshow marketing
This is a guest article by Vicky Peat Tradeshows and events have been running since 1851, the 1st one being “The Great Exhibition” in London. It’s safe to say the exhibition world has drastically grown since the 1800’s, as have the price tags that are part and parcel...
by Tim Patterson | Jan 14, 2020 | Booth Design, Branding, Contests, Custom exhibit, Custom tradeshow booth, lead generation, Marketing, Tradeshow marketing
When it comes to tradeshow marketing, anything goes. Right? Well, maybe not everything, but certainly it’s a time to try things. Do things differently. Experiment. Or. Maybe not. Tradeshows are fraught with risk. You’re putting a lot of money on the line. Generally...
by Tim Patterson | Jan 9, 2020 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
It’s 2020. Seems like everyone wants something new. After all, this century is no longer a teenager! Hey, if the century were a human, it could almost drink! So…what’s new in the tradeshow industry? At TradeshowGuy Exhibits, we work with a handful of vendors:...
by Tim Patterson | Dec 5, 2019 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow visitors
Back from Thanksgiving week, a nice few days away from work. Sit down at the computer Monday morning. Hundreds of emails piled up in my in-box. 785 to be precise. Lots of them with pitches on Black Friday and Cyber Monday. I mean, a ton of pitches. Delete them all:...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.