by Tim Patterson | Nov 12, 2019 | Booth Design, Branding, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing
It’s a common refrain: tradeshows don’t work for me. They’re too expensive. I don’t get enough leads. And unfortunately, it’s true for too many exhibitors. It’s easy to look at the exhibitor list of a show year after year and point to companies that give it a...
by Tim Patterson | Nov 5, 2019 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Marketing
I’m no expert on exhibit design or figuring out the potential customers for a specific product – let’s leave that to the people who have a lot of experience in that area and it’s not me – but I’ve picked up a few things along the way by talking to a lot of experts....
by Tim Patterson | Oct 31, 2019 | Booth Design, Branding, Contests, Event Marketing, lead generation, Marketing, Social Media
Smaller, regional or city home shows are where local residents go to see the latest in roofing, home repair and improvement, HVAC, landscaping, and more. It’s not uncommon for exhibitors at these smaller shows to lack experience in exhibiting that their national show...
by Tim Patterson | Oct 15, 2019 | Booth Design, Branding, Logistics, Tradeshow visitors
One of the newsletters I read regularly is Electric Impulse, a monthly newsletter from Electric Impulse Communications. I interviewed Leslie Unger, President of Electric Impulse Communications, in March of 2018. In this week’s newsletter, a comment of hers jumped out...
by Tim Patterson | Oct 10, 2019 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow visitors
Wait a minute, how do you mean “mean”? As in average? As in angry? Nope, as in “very skillful or effective” in a more informal sense: “she’s a mean bowler!” But when it comes to having a clean and mean booth at a tradeshow, how might that work? Let’s explore. Skillful...
by Tim Patterson | Aug 27, 2019 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Fun, Post-Show Follow Up, Pre-show marketing, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
Sometimes it makes sense to visualize everything you are planning to do in your next tradeshow appearance. I thought it might fun to put the mindmapping to video and see how it...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.