by Tim Patterson | Mar 23, 2021 | Booth Design, Branding, Marketing, sustainability, Tradeshow visitors
Nothing like having everything in one spot, right? With these stands doing yeoman’s work in your booth space, you’ll find a little extra space for other things, like more visitors? 3-in-1 and 4-in-1 stands offer choices of tablet (iPad or Surface) holders,...
by Tim Patterson | Feb 26, 2021 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Logistics, Tradeshow Exhibit, Tradeshow marketing
When putting a budget together for a new tradeshow exhibit, there are more things to consider than just the cost of the exhibit itself. Here are a handful of things that will likely come into the...
by Tim Patterson | Jan 28, 2021 | Booth Design, Branding, lead generation, Marketing, Tradeshow Exhibit, Tradeshow marketing
Everything you do, everything you say, how you say it, what you wear, what you drive…they all send signals to other people. A Rolex sends a different signal than a Swatch watch. A Tesla sends a different signal than a Ford 150 pickup. A pair of shorts sends a...
by Tim Patterson | Jan 14, 2021 | Booth Design, Branding, Custom exhibit, lead generation, Marketing, Newsletter, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos, Video, YouTube
Tablets can be used in a large variety of ways in your tradeshow booth. Here are just a few. Maybe you can think of...
by Tim Patterson | Jan 12, 2021 | Booth Design, Tradeshow Exhibit, Tradeshow marketing
No, things don’t always go wrong when exhibiting at a tradeshow, but when they do, it can throw you and your team for a loop. The best way to deal with what happens when things go wrong is plan for them to go wrong. Obviously, you can’t game out every scenario. But...
by Tim Patterson | Dec 22, 2020 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Marketing, Rental Tradeshow Exhibit, Tradeshow Exhibit, Tradeshow marketing
When I first speak with a new client about what they want in a new tradeshow exhibit, it usually comes down to one of two approaches. Either they want to start from scratch, in a sense, and have a good idea of the potential layout and scope of the exhibit, and they...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.