by Tim Patterson | Aug 21, 2020 | Branding, Custom exhibit, Event Marketing, lead generation, Logistics, Marketing, Post-Show Follow Up, Pre-show marketing, Promotional Products, Rental Tradeshow Exhibit, Tradeshow Exhibit, Tradeshow Photos, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors, Video, YouTube
With tradeshow marketing on the sidelines, now is as good a time as any to brush up on your tradeshow marketing skill and knowledge. And here’s a great place to find a whole lot of tradeshow marketing tips – all in one place, and all worth their weight in...
by Tim Patterson | Aug 18, 2020 | Branding, Event Marketing, Logistics, Marketing, Tradeshow Exhibit, Tradeshow marketing
It isn’t a matter of if, it’s a matter of when. And it’s possible that in some areas of the country, small meetings and corporate events are already back, or on their way. And that may mean that some of these venues, such as hotels, small conference...
by Tim Patterson | Jul 21, 2020 | Branding, Budgeting, Event Marketing, Marketing, Tradeshow marketing
A few recent newsletters that have popped up in my inbox have gotten me to thinking about B2B in the age of a pandemic. The tradeshow world is virtually shut down. Conferences aren’t happening. Events are 99.9% gone. Many of the writers behind these newsletters offer...
by Tim Patterson | Jul 17, 2020 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors, Video, YouTube
Custom tradeshow flooring can do wonders for branding and helping you stand out. Check out this short...
by Tim Patterson | Jul 14, 2020 | Branding, Logistics, Tradeshow marketing
We can get caught up in an imaginary world pretty easily. Just try following the stock market as it bounces and bounces. And bounces. See your IRA value go UP. See it go down. Yes, it’s real money, and yes, you are hoping it does well, but until you decide to actually...
by Tim Patterson | Jun 30, 2020 | Branding
In numerous conversations with office managers, facility managers and safety coordinators in Oregon (and a few out of state, to be sure), it’s clear that there are not a lot of common denominators for how and when offices will deal with the return of WFH...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.