by Tim Patterson | Mar 29, 2018 | Booth Design, Branding, Contests, Custom exhibit, Custom tradeshow booth, Fun, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
Welcome to the (perhaps) annual TradeshowGuy Expo West 2018 Exhibit Awards, where I totally (almost) at random, pick out a handful of the 3600+ exhibits at the Natural Products Expo West show and give them a little notoriety here on the TradeshowGuy Blog! A couple of...
by Tim Patterson | Mar 21, 2018 | Booth Design, Branding, Custom tradeshow booth, Tradeshow Exhibit
It used to be that the tradeshow exhibit classic was the curved pop-up back wall. It was quick and easy to setup, looked good and did what you wanted it to: gave you a respectable presence at a tradeshow booth in a 10×10 space. That’s old. Now the new tradeshow...
by Tim Patterson | Feb 16, 2018 | Branding, Budgeting, Event Marketing, Tradeshow marketing, Tradeshow staff training
As a tradeshow manager, your job is never done. Is that a bit daunting? Not every tradeshow manager job is the same, but I would hazard a guess that many of the duties are similar from person to person. You count the number of shows your company will exhibit at during...
by Tim Patterson | Jan 2, 2018 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
It’s a big commitment, investing in a custom tradeshow exhibit. Maybe not as much as getting married or buying a new house, but it’s more than deciding who should accompany you to the prom. It’s a big deal – buying a new custom exhibit. If you haven’t been through the...
by Tim Patterson | Nov 30, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
One of the ongoing debates I’ve heard since I joined the exhibit industry in early 2002 was this: which is better: a rental exhibit or an exhibit that you purchase to own? There’s no right answer. Your situation may warrant one or the other. The other part of the...
by Tim Patterson | Nov 8, 2017 | Booth Design, Branding, Tradeshow Exhibit
Recently I was speaking with tradeshow expert Marlys Arnold of Image Specialist, and she made a comment that struck me: Are you stuck in a checklist? 3D exhibit design is part art, part craft, and part skill. I don’t claim to be a design expert, but I’ve seen...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.