by Tim Patterson | Oct 4, 2017 | Branding, lead generation, Marketing
Another list! Would any of these interactive things help to draw a crowd to your tradeshow booth? Create a small box with a lock. Have a bin full of keys – only one of the keys opens the box. Each person that comes by your booth can try a key or two. Once the key has...
by Tim Patterson | Sep 8, 2017 | Booth Design, Branding, Graphics
Tradeshow graphics should be easy. But they’re not always as easy as you think. So let’s take a look at 7 simple steps that will totally rock your tradeshow graphics. Bigger is better. Yeah, even with a 10’ inline booth, the bigger the better. Face it, you’re...
by Tim Patterson | Aug 30, 2017 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow marketing, Tradeshow Photos, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Yes, I have a Pinterest account. No, I don’t spend a lot of time there. Something about not having enough bandwidth and so on. However, when I do get over there, I find a lot of things to like. Such as these boards on tradeshow marketing which are standouts!...
by Tim Patterson | Aug 23, 2017 | Branding, Event Marketing, Fun
it’s not a tradeshow, but it’s an event of tremendous proportions. It’s historic week on the Monterey Peninsula, and I’ve been attending for over a quarter of a century. Since I first attended in 1989, it has grown to include multiple related...
by Tim Patterson | Aug 4, 2017 | Branding, Custom exhibit, sustainability, Tradeshow marketing, Tradeshow Photos
I’m the last guy to claim to be a trend-setter, but I do try to keep at least one half-open eye on tradeshow exhibiting trends. So I took a look at some of the things that are showing up on various 2017 tradeshow exhibit trends lists and added in a couple of things...
by Tim Patterson | Jul 25, 2017 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Fun, Graphics, Infographic, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Infographics do a great job of quickly communicating information in a fun and effective way, especially if you’re like me (and 65% of the rest of the population) and are a visual learner. So let’s sift through some of the great tradeshow infographics floating around...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.