by Tim Patterson | Jun 29, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Photos, Virtual Tradeshow
I had the pleasure to attend the International Food Technologists 2017 show in Las Vegas this week, thanks to our client Meduri Farms, who set up their 20×20 custom island booth for the second time. In walking the floor, I ran across a lot of fun exhibits that...
by Tim Patterson | Jun 6, 2017 | Branding, lead generation, Tradeshow staff training
Well, actually, you can probably narrow it down to the one most important reason to exhibit at a tradeshow: to build your business! To grow! To see your bottom line increase! Sure, but in a sense, pretty much any good reason you can think of to exhibit has a chance to...
by Tim Patterson | May 30, 2017 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth
Many companies I work with are in the process of increasing the size of their booth, is that the right move for you? Perhaps downsizing is a better choice. So what comes into play when you consider the decision? Often the choice is strategic. You may know that some of...
by Tim Patterson | May 5, 2017 | Branding, Tradeshow marketing, Tradeshow visitors, Video
Video monitors are ubiquitous at tradeshows as exhibitors by the thousands display video in their exhibiting space. But is any of it making an impact? Video crafted for in-booth display is different than other uses. It’s easy to just grab content you already have...
by Tim Patterson | May 3, 2017 | Branding, Event Marketing, Tradeshow Photos, Tradeshow presenting, Tradeshow visitors, Video
In case you hadn’t noticed social media video is exploding, driving traffic and eyeballs both on and offline. So it makes sense to strongly consider making video a part of your tradeshow strategy. Posting videos or going live from the show gives followers a sense of...
by Tim Patterson | Apr 21, 2017 | Booth Design, Branding, Client Relations, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow visitors
“Does your tradeshow exhibit evoke emotion in the mind of a visitor?” might be a funny question. The better question might be: “HOW and WHAT emotion does your tradeshow exhibit bring out in your visitors’ hearts and minds?” But by asking it, you’re pulling on...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.