by Tim Patterson | Apr 28, 2016 | Booth Design, Branding, Custom exhibit, Event Marketing, Lists, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Any good tradeshow marketing strategist is going to come up with a few dozen reasons as to why you should exhibit at tradeshows. But what about some of the reasons NOT to exhibit at tradeshows? Are those reasons worth exploring? First, let’s assume that if you...
by Tim Patterson | Apr 13, 2016 | Branding, Event Marketing, Social Media, Tradeshow marketing, Tradeshow visitors
Prior to your next tradeshow, it behooves you to spend some time doing a little pre-show marketing reaching out to potential attendees and prospects. Even if a potential client is not going to the show doesn’t mean that you should not communicate with them. She...
by Tim Patterson | Mar 24, 2016 | Branding, Marketing, Tradeshow marketing, Webinar
How many rules of tradeshow marketing are there really? Who knows? Pick a number! In 2009 I wrote an e-book called “101 Rules of Tradeshow Marketing” which eventually was downloaded 5,000 or so times. A couple of years ago I revised it and put it back out...
by Tim Patterson | Mar 4, 2016 | Booth Design, Branding, Case Study, Contests, Marketing, Tradeshow marketing, Tradeshow Photos
At this year’s ExhibitorLIVE conference and tradeshow in Las Vegas, the annual Portable/Modular Design award were handed out. Here at TradeshowGuy Exhibits (formerly) Communication One Exhibits, we snared a design award for last summer’s SoYoung 10×10...
by Tim Patterson | Feb 3, 2016 | Booth Design, Branding, Event Marketing
You’ve decided it’s time for a new booth. Time to start from scratch. For whatever reason, your current booth no longer effectively represents the company brand, so you’re hiring a new exhibit designer. Where do you start? To begin with, it’s...
by Tim Patterson | Jan 25, 2016 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow marketing, Tradeshow Photos, Video
Need to get your hands on your next great tradeshow exhibit but don’t know where to start? Here’s a place that will give you so many choices your head will spin. However, the great thing is that once you narrow your choices down, it’s easy to share...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.