by Tim Patterson | Sep 26, 2016 | Branding, Event Marketing, Tradeshow marketing, Tradeshow visitors
The trick these days is to find a shortcut but frankly you can’t hack tradeshow success. You know, the kind of shortcut that allows you to find success without really working on it. One of the most popular sites is LifeHacker which shows many ways to exploit...
by Tim Patterson | Sep 7, 2016 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Marketing
How to determine if your tradeshow exhibit investment is worth it. Tradeshow exhibits can be expensive. So how do you know if it’s a good investment? Here are seven ways that will help you determine if the money invested in the design and fabrication of a new...
by Tim Patterson | Aug 12, 2016 | Booth Design, Branding, Case Study, Custom exhibit, Custom tradeshow booth, Tradeshow marketing, Tradeshow Photos
You never know exactly how new clients will find you. It could be from an introduction at a tradeshow. It might be from someone hearing a webinar that impressed them enough to make a call. It might be from an internet search or a referral. The Meduri Farms exhibit...
![Reinvent Your Exhibit Marketing Plan [Webinar Replay]](https://www.tradeshowguyblog.com/wp-content/uploads/2016/06/Screenshot-2016-06-30-12.47.54.png)
by Tim Patterson | Jul 1, 2016 | Branding, Budgeting, Event Marketing, Marketing, Tradeshow marketing, Video
Marlys Arnold of ImageSpecialist is an exhibit marketing strategist who recently gave a webinar at Handshake.com titled “Reinvent Your Exhibit Marketing Plan.” It’s a great look at all of the moving parts of tradeshow marketing, and is well worth...
by Tim Patterson | Jun 28, 2016 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow marketing
When it is time for you to choose a custom tradeshow exhibit house with a designer and fabricator, you are facing a daunting choice. Especially if you’re new to the game. So we put this brief video together to more closely examine the various ways to choose an...
by Tim Patterson | Jun 14, 2016 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Presentation, Record Keeping, Social Media, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors, Twitter, Video
Last fall I put out the book “Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level.” I’ve done several promotions around it, given away a bunch of copies, and use it as my main calling card. But I’ve never done...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.