I’ve seen several writers and new sources chime in recently on the controversy of hiring models, aka ‘booth babes’ at tradeshows to attract attention. Here the CBC looks at the continuing controversy. Fortune Magazine covers a story where the RSA Conference, a top...
How do you know when it’s time for your company to invest in a new exhibit? While the answer will vary from company to company, there are a number of common factors that can help answer that question. Is your current exhibit old? In the exhibit world, a tradeshow...
Mel and Kevin of Classic Exhibits take some time to answer questions about the very popular charging stations. There are a lot of reasons to consider adding a charging station – and maybe you’ve thought of a few. But what about customization, set-up,...
If you got a chance to see the webinar I did recently with Handshake, thanks! I hope you got something useful out of it. I’ve had a handful of requests for the slide deck so people can review it closer. Here’s the deck: If you’d like to see the...
After 62,219 steps, a couple of achy legs and a few foot blisters in four days of Expo West, it came to me: “Tradeshows ain’t for wimps!” Certainly not if you’re walking the floor, nor if you’re an exhibitor who’s shepherding a booth (and staff) from the...
When it comes to your Exhibiting Toolkit, I don’t mean the screwdrivers, masking and duct tape and scissors (although those and other items will come in handy), but what about the various bits and pieces that will help draw visitors to your booth and capture more...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.