Many companies I work with are in the process of increasing the size of their booth, is that the right move for you? Perhaps downsizing is a better choice. So what comes into play when you consider the decision? Often the choice is strategic. You may know that some of...
The natural inclination for most exhibitors is to get the most money out of their booth, so it’s important to consider ways to update that tradeshow exhibit. What options do you have? The first and most obvious is to change the graphics. Products and services change,...
Yes, it’s upon us – 2017 – have you planned your new year tradeshow schedule? Chances are you’re at least planning a few months into the new year, but have you detailed out the entire year? Tradeshow planning, as any tradeshow coordinator will tell you, is the key to...
There are many ways to measure tradeshow ROI (Return on Investment) and ROO (Return on Objectives). Let’s count a few of the important ones. Web traffic. You might not think web traffic relates to tradeshow success, but trust me, it does. Knowing how your traffic ebbs...
I love webinars. No wait, I hate webinars. I’ve attended so many webinars over the years that it’s easy to come away with both feelings: love and hate. Hate when you spend an hour only to have the presenter take the first 20 minutes giving you his poor sob story, 14...
I get this question frequently in its many forms: how much should a tradeshow exhibit cost? How much can I expect to pay for a new tradeshow exhibit? What is the price range for a new tradeshow exhibit? While there is no set answer, as the price range can be YUUUge...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.