by Tim Patterson | Feb 21, 2019 | Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Tradeshow marketing
Renting furnishings at a tradeshow may or may not be a good fit for you. Let’s look at the pros and cons. Pros: Rental Furniture is new, and in top-notch conditionLots of choices – you’re not stuck with the same furniture show after showCost is less than purchasing it...
by Tim Patterson | Nov 29, 2018 | Booth Design, Branding, Custom exhibit, Tradeshow staff training, Tradeshow visitors
When people walk by your booth, they make a subconscious (or unconscious) choice on whether or not to stop and visit. In an instant, that choice is made. Much of what they base that choice in never really registers as a solid thought, but the choice is made...
by Tim Patterson | Oct 30, 2018 | Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
I got a chance to play a little with the new Classic Exhibits Gravitee “No Tools” Tradeshow Exhibit. Having a hands-on experience is better than reading about it. And if you can’t get a hands-on experience, you can at least see mine: What about the...
by Tim Patterson | Oct 23, 2018 | Booth Design, Custom exhibit, Custom tradeshow booth, Logistics, Marketing, Tradeshow Exhibit
This is a guest post by Marla Bracco. Preparing for a tradeshow takes time and effort, which you may already know if you’ve participated in a tradeshow in the past. That being said, it helps to have a checklist on hand to make sure you get everything just right before...
by Tim Patterson | Oct 11, 2018 | Booth Design, Custom exhibit, Custom tradeshow booth, Infographic, Tradeshow Exhibit
This is a guest post by Joe Robinson. What’s the most memorable trade show exhibit you’ve ever seen? I can recall two recent ones at a marketing conference that really stand out. The first was a full on lounge with free coffee and breakfast, ample seating, and...
by Tim Patterson | Oct 1, 2018 | Custom exhibit, Custom tradeshow booth, Podcast, Tradeshow Exhibit, TSGMMCPodcast, Video, Vlog, YouTube
TradeshowGuy Tim Patterson and Jim Shelman, General Manager of Classic Rental Solutions, tackle the topic of #tradeshow #exhibit rentals: how they’ve changed, how to customize and much more on this week’s edition of the TradeshowGuy Monday Morning Coffee....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.