One of my favorite newsletters comes from Bill Lampton, Ph. D., otherwise known as the BizComunication Guy. When I invited him on to the TradeshowGuy Monday Morning Coffee several weeks ago, he offered to interview me for his weekly show as well. It was a pleasure to...
When I first got into the exhibit industry in the early ‘00s, the company I was hired by, Interpretive Exhibits in Salem, was heavily involved in an exhibit for the Army Corps of Engineers. It was a permanent installation (still there) at The Dalles Dam in The Dalles,...
Who says you can’t order a tradeshow exhibit online? I’ve seen a ton of sites that claim it’s easy. Just find the exhibit you want, upload the graphics, submit your credit card and voila’ – you have an exhibit coming your way! The challenge with that plan is that if...
When it comes to judging the time, effort and money involved in big tradeshow projects vs. small tradeshow projects, it may come as no surprise that small projects are often more involving than big projects. Let’s take a look: let’s say a big project is either an...
Where do you stand on the meanings of the terms exhibit vs. booth vs. stand? For years after my entry into the industry in 2002, I was under the impression that a booth was an exhibit and an exhibit was a booth. Since then my take on it has become a little more...
I couldn’t sleep last night, so I sat up and jotted down a few thoughts and observations from what I’ve seen in the past 17+ years in the tradeshow industry. I got to thinking about the exhibition industry, as it is often called, from both the exhibit-production side...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.