by Tim Patterson | Jun 29, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Photos, Virtual Tradeshow
I had the pleasure to attend the International Food Technologists 2017 show in Las Vegas this week, thanks to our client Meduri Farms, who set up their 20×20 custom island booth for the second time. In walking the floor, I ran across a lot of fun exhibits that...
by Tim Patterson | May 30, 2017 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth
Many companies I work with are in the process of increasing the size of their booth, is that the right move for you? Perhaps downsizing is a better choice. So what comes into play when you consider the decision? Often the choice is strategic. You may know that some of...
by Tim Patterson | May 8, 2017 | Custom exhibit, Marketing, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
As I sat down to write today’s TradeshowGuy Monday Morning Coffee, I realized that much of the business we’ve done this year at TradeshowGuy Exhibits has been repeat business: new business from current clients. Of course, it’s good to have new...
by Tim Patterson | Apr 26, 2017 | Booth Design, Custom exhibit, Custom tradeshow booth, Video
Can a single exhibit called Gravitee really be a game-changer when it comes to exhibit design aimed at flexibility and being user-friendly? Let’s take a look: “If you’re tight on time or budget, try Gravitee!” So exclaims Rey at Classic...
by Tim Patterson | Apr 21, 2017 | Booth Design, Branding, Client Relations, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow visitors
“Does your tradeshow exhibit evoke emotion in the mind of a visitor?” might be a funny question. The better question might be: “HOW and WHAT emotion does your tradeshow exhibit bring out in your visitors’ hearts and minds?” But by asking it, you’re pulling on...
by Tim Patterson | Mar 30, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing, Tradeshow visitors
When you are going out on a date, my guess is you dress up. If you’re a guy, you’ll put on some nice clothes, fuss with your hair a bit, brush your teeth and maybe put on a dab of cologne. If you’re a girl, you’ll do much the same, only probably spend longer (is that...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.