by Tim Patterson | Sep 21, 2015 | Branding, Case Study, Custom exhibit, Custom tradeshow booth, Tradeshow Photos
One of our newest clients, SoYoung from Toronto, Ontario, Canada, unveiled their new custom 10×10 booth to the public earlier this month at Natural Products Expo East in Baltimore, MD to great reviews. “The show has been hopping and the booth is...
by Tim Patterson | Aug 19, 2015 | Branding, Custom exhibit, Custom tradeshow booth, Tradeshow marketing, Tradeshow Photos
How do you know when it’s time for your company to invest in a new exhibit? While the answer will vary from company to company, there are a number of common factors that can help answer that question. Is your current exhibit old? In the exhibit world, a tradeshow...
by Tim Patterson | Jun 22, 2015 | Booth Design, Branding, Budgeting, Case Study, Custom exhibit, Custom tradeshow booth, SlideShare, Tradeshow marketing, Tradeshow Photos, Tradeshow staff training
If you got a chance to see the webinar I did recently with Handshake, thanks! I hope you got something useful out of it. I’ve had a handful of requests for the slide deck so people can review it closer. Here’s the deck: If you’d like to see the...
by Tim Patterson | May 21, 2015 | Budgeting, Case Study, Custom exhibit, Custom tradeshow booth, Marketing, Record Keeping, Tradeshow marketing
What are the indicators that tell you when it’s time to invest in a new tradeshow exhibit? What does it take to justify the expense, which can often be very large? Naturally, there’s no single answer that applies across the board. However, if you, as a tradeshow...
by Tim Patterson | May 6, 2015 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Graphics, Marketing
Where are you in the life cycle of your tradeshow booth? What impact would it be to your company to upgrade at this point vs. waiting another year or two? The life of a tradeshow booth generally goes something like this: Realizing your company has outgrown the old...
by Tim Patterson | Mar 30, 2015 | Custom exhibit, Custom tradeshow booth, Tradeshow marketing, Tradeshow Photos
It’s an oft-asked question: Should we rent or buy a new display? Purchasing that brand new booth might bust your budget quickly, especially if you are new to tradeshow marketing and still exploring how best to get involved. Yet renting can save money. If you’re...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.