It’s not the first time I’ve heard the comment, whether directly or implied. “Why do exhibits cost so much?” That question comes up with potential new clients who are in a growing company and want to make a big splash at their next show, so they’re looking at getting...
Naah, I don’t want your tradeshow exhibiting experience to suck. But if it does, perhaps its because you did one of the following: Don’t have a plan. Next time you walk a tradeshow floor as an attendee, try to determine which exhibitors actually know what...
This is number 5 in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend Let’s tackle the BIGGEST part of your tradeshow strategy – at least in terms of potential cost. The BOOTH. We can agree that booths come...
Outdoor Retailer is so big sometimes I wonder why it’s not in Vegas. But no, Salt Lake City is the perfect setting for this fun, extravagant and energetic national tradeshow. With mountains only a short drive away, SLC is positioned perfectly to host this confab of...
Just returned from Expo West in Anaheim where I had a number of tradeshow booth clients, including Bob’s Red Mill, gDiapers, Aisle7 and Hyland’s. One of my goals at this particular show was to do informal assessments of a couple of dozen booths, including booths that...
iPads and tablets are pretty cool. The concept of having a hand-held tablet with amazing computer power has apparently taken over the world (thanks, Apple!) and launched a dizzying array of imitators and competitors. In spite of the competition, the iPad remains...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.