by Tim Patterson | Nov 12, 2019 | Booth Design, Branding, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing
It’s a common refrain: tradeshows don’t work for me. They’re too expensive. I don’t get enough leads. And unfortunately, it’s true for too many exhibitors. It’s easy to look at the exhibitor list of a show year after year and point to companies that give it a...
by Tim Patterson | Nov 7, 2019 | Custom tradeshow booth, Event Marketing, lead generation, Marketing, Presentation, Tradeshow marketing
A good piece of fiction is surprisingly like a good tradeshow marketing effort. You don’t believe me? Let’s take a look. What happens when you read a good piece of fiction? 1. Create a unique world. Fiction allows an author to create a world that exists only in one...
by Tim Patterson | Nov 5, 2019 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Marketing
I’m no expert on exhibit design or figuring out the potential customers for a specific product – let’s leave that to the people who have a lot of experience in that area and it’s not me – but I’ve picked up a few things along the way by talking to a lot of experts....
by Tim Patterson | Oct 29, 2019 | Custom tradeshow booth, Tradeshow Exhibit
This is a guest post by Mark Yuska. With well over 10,000 different tradeshows happening in the United States annually, it is no secret that it can be a daunting task to choose the right type of trade show for your company to sponsor. After all, no two tradeshows are...
by Tim Patterson | Oct 10, 2019 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow visitors
Wait a minute, how do you mean “mean”? As in average? As in angry? Nope, as in “very skillful or effective” in a more informal sense: “she’s a mean bowler!” But when it comes to having a clean and mean booth at a tradeshow, how might that work? Let’s explore. Skillful...
by Tim Patterson | Sep 17, 2019 | Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing
Looking to save money on a tradeshow exhibit? Of course you are! And chances are, throughout the course of the next year, you’ll have a want or need for something that shows up on our regularly updated pages on our Exhibit Design Search. Whether it’s an...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.