by Tim Patterson | Aug 6, 2019 | Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow marketing
The first time you step into a booth space as an exhibitor can be a bit daunting. You may be part of a big team. You may be side-kicking it with just one other person. Or, I suppose, you could be doing it all on your own as a solopreneur. Whatever the case, the...
by Tim Patterson | Jul 31, 2019 | Booth Design, Custom tradeshow booth, Tradeshow Exhibit
When I first got into the tradeshow industry back in ’02, table top exhibits were pretty cheap and boring. They were often small suitcase affairs that could be easily transported by one person and set up in just a couple of minutes. You’d fold it out, set it on a...
by Tim Patterson | Jul 23, 2019 | Booth Design, Branding, Contests, Custom exhibit, Custom tradeshow booth, Presentation
You have literally a few seconds to catch a tradeshow attendee’s attention. You’ve been there: walking the show floor, heading across the hall. You see someone you know; you get distracted, you spill your coffee on your pants. There’s always something that keeps you...
by Tim Patterson | Jun 25, 2019 | Case Study, Custom exhibit, Custom tradeshow booth, Tradeshow marketing
Not every company where there’s a sales conversation turns into a tradeshow exhibit client. In fact, it’s probably a fairly low percentage. However, each encounter has its own distinct flavor and outcome. And of course, learning experience. No matter what company...
by Tim Patterson | Jun 20, 2019 | Booth Design, Contests, Custom tradeshow booth, Fun, lead generation, Mobile Marketing, Social Media, Tradeshow Exhibit, Tradeshow staff training, Tradeshow visitors
Wear colorful branded clothing. Whether it’s a staff of two or three, or twenty, having colorful branded clothing will immediately let visitors know who’s working the booth and who’s a guest. Bright colors attract, so put your logo on the front and an enticing message...
by Tim Patterson | Jun 10, 2019 | Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Tradeshow visitors
What is tension in a business sense, or to be more precise, in a marketing sense? Briefly, it’s the concept of conflict. It’s the process of creating a situation where a visitor can’t immediately reconcile one concept with another. Think Coke vs. Pepsi. Nike vs....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.