by Tim Patterson | Feb 3, 2015 | Custom exhibit, Custom tradeshow booth, Tradeshow marketing
It’s not the first time I’ve heard the comment, whether directly or implied. “Why do exhibits cost so much?” That question comes up with potential new clients who are in a growing company and want to make a big splash at their next show, so they’re looking at getting...
by Tim Patterson | Jan 15, 2015 | Branding, Client Relations, Custom tradeshow booth, Tradeshow marketing, Tradeshow Photos, Tradeshow staff training, Tradeshow visitors
When it comes to your Exhibiting Toolkit, I don’t mean the screwdrivers, masking and duct tape and scissors (although those and other items will come in handy), but what about the various bits and pieces that will help draw visitors to your booth and capture more...
by Tim Patterson | Nov 3, 2014 | Custom exhibit, Custom tradeshow booth, Event Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow staff training, Tradeshow visitors
Naah, I don’t want your tradeshow exhibiting experience to suck. But if it does, perhaps its because you did one of the following: Don’t have a plan. Next time you walk a tradeshow floor as an attendee, try to determine which exhibitors actually know what...
by Tim Patterson | Sep 22, 2014 | Booth Design, Case Study, Custom exhibit, Custom tradeshow booth, Graphics, Tradeshow marketing
This is number 5 in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend Let’s tackle the BIGGEST part of your tradeshow strategy – at least in terms of potential cost. The BOOTH. We can agree that booths come...
by Tim Patterson | Aug 12, 2014 | Case Study, Client Profile, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow presenting
Outdoor Retailer is so big sometimes I wonder why it’s not in Vegas. But no, Salt Lake City is the perfect setting for this fun, extravagant and energetic national tradeshow. With mountains only a short drive away, SLC is positioned perfectly to host this confab of...
by Tim Patterson | Mar 11, 2014 | Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing, Uncategorized
Just returned from Expo West in Anaheim where I had a number of tradeshow booth clients, including Bob’s Red Mill, gDiapers, Aisle7 and Hyland’s. One of my goals at this particular show was to do informal assessments of a couple of dozen booths, including booths that...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.