by Tim Patterson | Mar 26, 2013 | Case Study, Custom tradeshow booth, Event Marketing
I first encountered GoPro at the 2009 Outdoor Retailer Winter Market show in Salt Lake City. Nick Woodman was making a spectacle of himself. About once an hour, he would get on top of a platform and start yelling at the top of his lungs. He would exhort visitors to...
by Tim Patterson | Mar 14, 2013 | Case Study, Client Profile, Client Relations, Custom exhibit, Custom tradeshow booth, Event Marketing, Public Relations, Tradeshow marketing
(Warning: self-promotional blog post. Not recommended more than once or twice a year…) It was my 11th year at Expo West as a representative of a company that provides exhibit booths for exhibitors. First: 11 years? Kidding, right? No. The first booth client I had way...
by Tim Patterson | May 31, 2011 | Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing
The tradeshow exhibit is at least 6 – 8 months away – have you considered your tradeshow marketing strategy? You’d better get started – that’s not that much time! “Huh? Over half a year and I have to rush things?” you...
by Tim Patterson | Jun 21, 2010 | Booth Design, Custom exhibit, Custom tradeshow booth, Tradeshow Photos
As a long-time distributor of the Classic Exhibits line-up of tradeshow products, it’s great to see that there is now a ‘deep-well’ way to search out one of their exhibits for your specific exhibiting needs. Exhibit Design Search (link here and also...
by Tim Patterson | May 11, 2010 | Booth Design, Custom tradeshow booth, sustainability
So you’re ready to move into getting a new custom-built booth. But one of your main concerns is the type of material that will be used to fabricate the booth. Of course, your exhibit company should be up-to-date on all of the latest materials available. So be...
by Tim Patterson | Mar 25, 2010 | Custom exhibit, Custom tradeshow booth, Event Marketing, Lists, Tradeshow marketing
Bored at the tradeshow? Here’s a list of things to do that will lively up your experience! I remember in my early days in radio a record promoter once told me that she loved my enthusiasm and willingness to drive 50 miles to see an unknown band that she was promoting....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.