by Tim Patterson | Aug 12, 2020 | Custom exhibit, Custom tradeshow booth, lead generation, Marketing, Tradeshow Exhibit, Tradeshow marketing
What kind of question is that, anyway? How personal is your tradeshow exhibit? An exhibit should be the best representation of a brand, which is aimed at a broad market. Isn’t that correct? If that’s the case, it has to have the right graphics with the right...
by Tim Patterson | Aug 5, 2020 | Budgeting, Custom tradeshow booth, Event Marketing, Marketing
Yes, tradeshows are going virtual. They have been for some time, and the COVID-19 pandemic has forced many shows into the digital world that might not have done so as quickly. Just a cursory search on Twitter with the hashtag #tradeshow gives you a bunch of shows that...
by Tim Patterson | Jul 31, 2020 | Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
A quick look at some of the reasons that it might be time for you to finally take a serious look at tradeshow...
by Tim Patterson | Jul 20, 2020 | Custom tradeshow booth, Podcast, Tradeshow Exhibit, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
What’s it like to be a tradeshow exhibit manufacturer in the age of a COVID-19 pandemic? Turns out there are a number of creative things that can be done with exhibit building blocks. Kevin Carty of Classic Exhibits joins me on this week’s TradeshowGuy...
by Tim Patterson | Jul 17, 2020 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors, Video, YouTube
Custom tradeshow flooring can do wonders for branding and helping you stand out. Check out this short...
by Tim Patterson | Jul 7, 2020 | Budgeting, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing
In speaking with industry veterans, consultants and experts, I’m starting to get the feeling that normal may not return for a long time, if ever, on the tradeshow floor. First, let’s admit that the tradeshow world is a continuously evolving entity, and that what’s...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.