by Tim Patterson | Jan 18, 2018 | Event Marketing, lead generation, Promotional Products, Tradeshow Exhibit, Tradeshow staff training, Tradeshow visitors
Drawing a tradeshow crowd is the boiled-down essence of the reason for exhibiting at a tradeshow. With hundreds or thousands of competing tradeshow exhibits, every single one of them wants to find a way to draw the biggest crowds throughout the tradeshow. Having a...
by Tim Patterson | Jan 16, 2018 | Event Marketing, Fun, Lists, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing
As an exhibitor, or someone who manages an exhibit program for a company, you have oodles of details to keep track of each and every show. This often means you don’t have time to stop and ponder the very act of exhibiting at a tradeshow. But sometimes taking time to...
by Tim Patterson | Jan 15, 2018 | Book Review, Event Marketing, Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog
Author, keynote speaker and event expert Steve Miller joins TradeshowGuy Tim Patterson to talk about his new book “Uncopyable,” and to discuss the event industry. This week’s ONE GOOD THING: the movie Darkest Hour starring Gary Oldman as Winston...
by Tim Patterson | Jan 2, 2018 | Event Marketing, Marketing, Tradeshow marketing
Did your recent tradeshow appearance live up to your expectations? Do you consider it successful or a failure, or somewhere in between? How do you measure how successful it was? Where do you start? Often, it’s a matter of knowing what to expect. If you go into a...
by Tim Patterson | Dec 19, 2017 | Case Study, Event Marketing, Marketing, Pre-show marketing, Tradeshow marketing, Tradeshow visitors
Over the years I’ve suggested that companies create a tradeshow-specific landing page for each appearance they make at a show. But frankly, I don’t see too many of them. But I recently ran across a tradeshow-specific landing page from Digimarc that caught my eye....
by Tim Patterson | Nov 13, 2017 | Event Marketing, Networking, Podcast, Tradeshow marketing, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
One great thing about doing a weekly podcast with guests is that I meet a lot of people. This week it was a pleasure to meet and talk with Roger Courville, who helps learning leaders prepare to reach, teach and lead in the Connectorship Age. It was a fun conversation...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.