by Tim Patterson | Feb 27, 2017 | Event Marketing, Podcast, Tradeshow marketing, Tradeshow staff training, Video, Vlog
Had a great chat with Ashley Blalock of the Ashley Avery Agency in NYC, an agency that provides models and spokespersons for tradeshow exhibitors. It was a fun and informative chat – check it out: Ashley’s One Good Thing included two books! Zero to One by...
by Tim Patterson | Feb 8, 2017 | Event Marketing, Fun, Networking, Public Relations, Tradeshow marketing, Tradeshow visitors
Why should you read this before you attend a tradeshow? First, let’s assume you’ve never been to a quality industry show that’s packed full of exhibitors and attendees. Oh, sure, you’ve been to a few regional home shows at the fairgrounds, or attended a chamber of...
by Tim Patterson | Feb 1, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Fun, Post-Show Follow Up, Tradeshow marketing, Tradeshow visitors
Time for another list – this one is called 7 tradeshow exhibit “must-haves” and it’s pretty simple. What 7 things (items, people, plans) are essential to making your next tradeshow appearance a whopping success? Let’s count them: Branding...
by Tim Patterson | Jan 20, 2017 | Branding, Event Marketing, lead generation, Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
More than two-thirds of exhibitors do not have a solid plan in place and end up making mistakes at the tradeshow as they exhibit. In fact, not having an organized, comprehensive plan is one of the most common mistakes that exhibitors make. And it’s safe to say that...
by Tim Patterson | Jan 18, 2017 | Event Marketing, lead generation, Marketing, Tradeshow marketing
We all have stories – narratives that we can use to let people know who we are and what we stand for. In the recent US presidential election, it was truly a battle of narratives. One side was viewed as a stable, dependable candidate albeit having been painted as...
by Tim Patterson | Dec 27, 2016 | Event Marketing, Marketing, Networking, Presentation, Tradeshow visitors
You can benefit from tradeshows without exhibiting – it just takes a little planning. For example, the simple fact of tradeshows means that there is an assemblage of buyers, managers, clients and prospects all at the same time. Consider scheduling an informal meeting...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.