by Tim Patterson | Jan 22, 2021 | Budgeting, Client Relations, Event Marketing
One of the lesser seen but more important parts of your exhibiting experience is the help provided by labor that sets up your exhibit, work with audio and video setup, transportation, carpet/flooring and furniture. And you may (or may not) be surprised to learn that...
by Tim Patterson | Jan 18, 2021 | Event Marketing, Marketing
What is hype, really, and is it a worthwhile thing to use to get attention in this busy world of today? Author and marketer Michael F. Schein of Micro Fame Media joins me to discuss this topic and many others in the world of marketing on this week’s TradeshowGuy...
by Tim Patterson | Jan 6, 2021 | Budgeting, Custom exhibit, Event Marketing, lead generation, Marketing
Now that most companies haven’t exhibited at a major show in the US for nine months or so, where does that leave their marketing efforts? I’ve heard some companies badly miss shows because that’s where a large portion of their lead generation came from and without...
by Tim Patterson | Dec 21, 2020 | Event Marketing, Networking, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Bill Stainton was a guest on this show three years ago, and I wanted to catch up with him to see how he is doing in the midst of the crazy times. We ended up talking about an article from Entrepreneur he had flagged in his latest newsletter that looked at five trends...
by Tim Patterson | Dec 17, 2020 | Event Marketing, lead generation, Marketing, Record Keeping, Tradeshow marketing, Tradeshow Photos, Video
Once you return from a tradeshow, it’s easy to want to kick up your feet and relax. After all, you’ve been working hard for months to make the show the best it can be. But before you take a break, do these seven...
by Tim Patterson | Dec 10, 2020 | Event Marketing, Marketing, Networking
In this week’s quick and short video, a look at a handful of traits that someone who is great at networking and connecting might...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.