by Tim Patterson | Dec 8, 2020 | Event Marketing
When you set up a team to complete a task or do a job, or work together indefinitely, one major assumption is that everyone’s work is equal. Everyone pulls their weight. The workload should be distributed equitably. Isn’t that what you would naturally think? It...
by Tim Patterson | Dec 3, 2020 | Budgeting, Case Study, Event Marketing
Exhibitor Magazine has been doing a superb job of keeping their fingers on the pulse of the tradeshow industry. Since the pandemic essentially closed down the industry in March, they’ve done numerous surveys of exhibitors and exhibit industry suppliers. They recently...
by Tim Patterson | Nov 25, 2020 | Branding, Budgeting, Event Marketing, lead generation, Marketing, Tradeshow marketing
Sure, we’d all like to make big changes. Swoop in, push all the old stuff aside, and institute something NEW and DASHING and DAZZLING and TERRIFIC, something that impresses the hell out of customers, the media, and especially your boss. Because if your boss is...
by Tim Patterson | Nov 12, 2020 | Branding, Budgeting, Event Marketing, Graphics, lead generation, Social Media, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video, YouTube
When it comes to being a tradeshow marketing manager, a lot of different skills come into play. Let’s take a...
by Tim Patterson | Nov 10, 2020 | Branding, Budgeting, Event Marketing, Marketing, Tradeshow marketing
This past week I’ve reached out to a couple of dozen former clients and prospects that have all exhibited for years at Natural Products Expo West in Anaheim. The show is usually in early March. You may recall that it was canceled on March 2nd this year, just a couple...
by Tim Patterson | Nov 4, 2020 | Event Marketing, lead generation, Logistics, Marketing, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing
Every now and then I cruise through Twitter looking for a handful of marketing tips for tradeshow exhibitors. Let’s see if there’s anything there now! First up, TSNN gives us some planning tips to engage virtual attendees. Six Planning Tips to Engage Your Virtual...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.