by Tim Patterson | Oct 4, 2018 | Branding, lead generation, Tradeshow Exhibit, Tradeshow visitors
It almost seems dumb to suggest that you should be proactive in your tradeshow booth, but with the number of relaxed and frankly lazy exhibitors I’ve seen over the years, it’s not so dumb. I’ve seen exhibitors standing behind a table in their booth on the phone,...
by Tim Patterson | Jun 28, 2018 | Booth Design, Branding, Custom tradeshow booth, lead generation, Post-Show Follow Up, Pre-show marketing, Social Media
I’ve been in the tradeshow industry for almost 20 years, and it seems like we’re moving into what may be the Golden Age of Tradeshow Marketing. Usually when you think of the “Golden Age,” you’re thinking of that long-forgotten past. A time of fun, peace and prosperity...
by Tim Patterson | Apr 27, 2018 | lead generation
When it comes to tradeshow lead generation, you’ll find you can break it down into many steps. But for the purpose of simplification, let’s take a look at the four foundations of tradeshow lead generation that will allow you to not only bring in more leads, but bring...
by Tim Patterson | Apr 25, 2018 | Branding, lead generation, Logistics, Networking, Pre-show marketing
Of course, we always want to make sure our tradeshow best practices are out on display for everyone at all times. But as Steve Miller says, “Perfection is your enemy.” And…we’re only human. That means you’ll find that your booth staff will sometimes be eating in the...
by Tim Patterson | Feb 27, 2018 | Event Marketing, lead generation, Marketing, Tradeshow marketing, Tradeshow presenting, Tradeshow visitors
Seriously, you could compile a list of 50 tradeshow best practices and still add to the list. For the sake of brevity, let’s whittle it down to a reasonable number and see what we get. Create your marketing plan based on the specific event where you’re going to set up...
by Tim Patterson | Jan 18, 2018 | Event Marketing, lead generation, Promotional Products, Tradeshow Exhibit, Tradeshow staff training, Tradeshow visitors
Drawing a tradeshow crowd is the boiled-down essence of the reason for exhibiting at a tradeshow. With hundreds or thousands of competing tradeshow exhibits, every single one of them wants to find a way to draw the biggest crowds throughout the tradeshow. Having a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.