by Tim Patterson | Oct 13, 2016 | Booth Design, Budgeting, Custom tradeshow booth, Event Marketing, lead generation, Logistics, Marketing, Tradeshow marketing, Video, YouTube
Tradeshow record keeping. Yikes! Who wants to keep track of everything. Record keeping is one of those things that most of us wish we didn’t have to do, – we know it’s tedious – but know we really should do. So how much should we keep, what should we keep, where...
by Tim Patterson | Oct 7, 2016 | Custom exhibit, Custom tradeshow booth, lead generation, Logistics, Marketing, Shipping, Tradeshow visitors
Sometimes I get tradeshow exhibiting questions. Well, frankly, I get a lot of questions. Some of them are even about tradeshow marketing! It’s worth seeing what people are asking, as well as what they’re thinking but not asking (I think!). Q. Are tradeshows really...
by Tim Patterson | Aug 9, 2016 | Event Marketing, lead generation, Tradeshow marketing, Tradeshow visitors, Video
There are many ways to let people know about your upcoming tradeshow appearance. You can email them, call them, advertise, get some press, and so on. Have you ever considered using a webinar to promote your upcoming tradeshow appearance? Using a webinar to promote...
![Tradeshow Logistics [Webinar Replay]](https://www.tradeshowguyblog.com/wp-content/uploads/2016/08/Screen-Shot-2016-08-01-at-9.49.57-AM.jpg)
by Tim Patterson | Aug 1, 2016 | Custom exhibit, Custom tradeshow booth, Graphics, lead generation, Logistics, Record Keeping, Shipping, Tradeshow marketing
Last week I sat in with the good folks at Handshake.com and offered a look at Tradeshow Logistics: Getting Your Ducks in a Row. It’s a part of tradeshow marketing that is critical, but tends to be set aside in favor of things such as pre-show marketing, staff...
by Tim Patterson | Jul 7, 2016 | Budgeting, Event Marketing, lead generation, Logistics, Marketing, Shipping, Tradeshow marketing
Tradeshow Success is built on a lot of moving parts, and it’s often hard to know exactly how successful the show is unless you track the details. So let’s dive in a little and see what 8 essential tradeshow metrics mean the most to your overall success. Booth...
by Tim Patterson | Jun 23, 2016 | Event Marketing, lead generation, Post-Show Follow Up, Tradeshow marketing, Tradeshow visitors
The tradeshow is over. You’ve made sure the booth is packed in the crates and will be picked up by the shipping company. You’ve gathered the leads and have them in a safe place for transport back to the sales team. You’re ready to relax on the airplane and order up a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.