In spite of some technical glitches, we did manage to capture a recording of the B2B Tradeshow Lead Generation Guaranteed Webinar with myself and Hiett Ives of Show Dynamics. Take a look: Sign up for our next webinar, Developing Content to Cut Through Internet Noise,...
Is a tradeshow marketing as easy as setting up a booth, smiling as visitors come by, and asking a few questions? Sure, that’s some of it. But creating a mindset in your team for tradeshow marketing involves more. So let’s capture a few items that are...
Hey, it’s a Top Ten List! Let’s look at ten things to do as you prepare for another year of tradeshow marketing: Assess what happened this year. What did you spend? What were your results? Are there any areas where you can cut back? Are there areas that...
Two conversations I had this week starkly illustrated the vast difference between companies and their approach to show prep and post-show follow up. In one instance, I was speaking with a potential client about their upcoming schedule for 2016. The gentleman told me...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.