by Tim Patterson | May 16, 2019 | Branding, Custom exhibit, lead generation, Marketing, Tradeshow Exhibit, Tradeshow staff training, Tradeshow visitors
If you do a Google search for “showing up,” you get all sorts of links and suggestions as to what it means. Showing up for a performance, showing up for important events in your life for your friends and family, showing up at work by giving it your attention and...
by Tim Patterson | May 7, 2019 | Event Marketing, Marketing, Tradeshow marketing
The marketing funnel. It’s something I learned about years ago, but it’s interesting to reexamine now and then. Recently I attended the NAB Show in Las Vegas as a blogger and was asked by a few dozen companies if they could scan my badge. Once they scanned, I was put...
by Tim Patterson | May 2, 2019 | lead generation, Marketing, Shipping
Once the tradeshow is over, it’s only natural to want to skedaddle the premises and hightail it home as fast as possible. But WAIT. Before you go, if you’re in charge of the exhibit properties, or at least delegating the jobs to various entities, go over your...
by Tim Patterson | Apr 26, 2019 | Infographic, lead generation, Marketing, Mobile Marketing
Good infographics communicate information in a way that no article alone can and these 100+ digital marketing stats are no exception. This new post from VisualCapitalist.com draws research from Hubspot, BrightEdge, Statista, FoundationInc, OptinMonster and many others...
by Tim Patterson | Apr 23, 2019 | Booth Design, Custom exhibit, Custom tradeshow booth, Marketing
Less than three weeks after a just-completed tradeshow, I heard from an exhibitor I’d met at the show. He was interested in looking at doing something new for next year’s show, which was still more than eleven months away. I commended him for being on top of it! His...
by Tim Patterson | Apr 16, 2019 | Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
Big video is, well, BIG. It seems like ‘the bigger, the better.’ Admittedly, the quality of big video walls has improved noticeably the past few years. I can’t speak to the price – if the increased competition and quality has driven costs down,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.