by Tim Patterson | Jul 16, 2019 | Budgeting, Client Relations, Custom exhibit, Marketing, Public Relations, Tradeshow Exhibit
Yes, we know that your tradeshow exhibit tells a story. Often, a great exhibit design will capture the brand so accurately that the design is often all that is needed. But frankly, that’s the exception more than the rule. But even without an iconic design that...
by Tim Patterson | Jun 18, 2019 | Marketing, Tradeshow staff training
There’s more than one way to annoy your prospects when it comes to trying to sell something to them. Whether it’s on the phone, in person, at a tradeshow or via email, it seems most of the pitches that hit me are designed to annoy. That’s probably not really the case,...
by Tim Patterson | Jun 11, 2019 | Budgeting, Custom exhibit, lead generation, Marketing, Mobile Marketing, Post-Show Follow Up, Pre-show marketing, Uncategorized
I got an email the other day from someone whose newsletter I had just subscribed to, and in the introduction email there was a link to the top 5 most read blog posts on her blog. That’s when an idea light lit up over my head and gave me an idea for a blog post...
by Tim Patterson | May 28, 2019 | Guest Post, Marketing, Mobile Marketing
This is a guest post by Vaibhab Kakkar of Digital Web Solutions. Getting to rub shoulders with the leaders in digital marketing. Hearing their experiences and learning from them. Building useful contacts and partnership opportunities like never before. Digital...
by Tim Patterson | May 23, 2019 | Booth Design, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Tradeshow marketing
Are you faced with authors call “writer’s block” when it comes to coming up with ideas for your next tradeshow promotion? Or need to come up with a unique exhibit design or presentation that perfectly fits your company brand? I wish I had an answer. You know, like the...
by Tim Patterson | May 21, 2019 | lead generation, Marketing, Tradeshow marketing
Tradeshow sales is a much different beast than any other kind of sales. Picture this: you’re standing in your tradeshow booth with dozens of competitors lining the aisle, selling to the same market. They’re all trying to convince visitors that they’re the best...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.