by Tim Patterson | Mar 29, 2019 | Event Marketing, Marketing, Post-Show Follow Up, Social Media, Tradeshow marketing
This is a guest post by Kayleigh Alexander from Micro Startups. So you’ve had a successful tradeshow, meeting lots of new potential customers and contacts and generated awareness and sales for your product or service. But the work doesn’t stop there. The post-event...
by Tim Patterson | Mar 19, 2019 | Booth Design, Custom exhibit, Custom tradeshow booth, Marketing, Post-Show Follow Up, Pre-show marketing
I’m guilty of sometimes thinking that once a tradeshow is over for the year, it’s over. For a long time. Until next year! But that’s not really the case, no matter how much I’d like to be done! As a tradeshow manager, or someone who attends or exhibits at tradeshows...
by Tim Patterson | Mar 15, 2019 | Booth Design, Guest Post, Marketing, Tradeshow Exhibit
This is a guest post by Tania Longeau of InkJet Superstores. Setting up a booth at a trade show is a great way to build awareness of your brand and gain new leads. On the busy floor of a trade show, however, you only have 6 to 10 seconds to catch the attention of a...
by Tim Patterson | Mar 14, 2019 | Marketing, Social Media
This is a guest post by Kayleigh Alexander from Micro Startups. Instagram is one of the biggest social media platforms out there today. With more than one billion monthly active users and a diverse array of features, it offers plenty of scope for getting your...
by Tim Patterson | Feb 25, 2019 | Branding, Event Marketing, Marketing, Mobile Marketing, Networking, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
There are a lot of basics to marketing, and we all often think we’re doing everything we should. Then we hear someone like Ronnie Noize spelling out some simple steps and we think “hmmm…might have missed something!” Ronnie Noize of DIY...
by Tim Patterson | Feb 21, 2019 | Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Tradeshow marketing
Renting furnishings at a tradeshow may or may not be a good fit for you. Let’s look at the pros and cons. Pros: Rental Furniture is new, and in top-notch conditionLots of choices – you’re not stuck with the same furniture show after showCost is less than purchasing it...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.