by Tim Patterson | Aug 9, 2018 | Event Marketing, Logistics, Marketing
It’s a good question to ask: how much do you delegate for tradeshow success? Most clients I deal with have someone in charge of the overall tradeshow project. Maybe they’re a Marketing Manager or Tradeshow Manager, or some other title such as Business Development...
by Tim Patterson | Jul 24, 2018 | Branding, Budgeting, Case Study, Event Marketing, Marketing, Mobile Marketing
Since we made the decision to exhibit at a regional cannabis show in January, the Portland Cannabis Collaborative Conference at the Portland Expo Center, we’ve been tossing around a lot of ideas on how to approach it. Thought it might be fun to share some notes about...
by Tim Patterson | Jul 20, 2018 | Blog, Branding, Fun, Marketing
What can you do to make your small company look bigger than it really is? And why would you want to do that? Perhaps you like the idea of being a small company, positioning yourself as a boutique company that specializes in working with a very specific type of client....
by Tim Patterson | Jul 6, 2018 | Custom exhibit, Custom tradeshow booth, Fun, Marketing, Networking
I couldn’t sleep last night, so I sat up and jotted down a few thoughts and observations from what I’ve seen in the past 17+ years in the tradeshow industry. I got to thinking about the exhibition industry, as it is often called, from both the exhibit-production side...
by Tim Patterson | Jun 15, 2018 | Custom tradeshow booth, Fun, Marketing, Tradeshow marketing, Tradeshow Photos
Most of my blog posts are about the industry: how to do things, what works and what doesn’t, what’s new in the tradeshow world and so on. But I rarely get personal on this blog. It’s not necessary, but on occasion it is kind of fun for readers to see who’s behind it...
by Tim Patterson | Jun 14, 2018 | Blog, Fun, Marketing, Mobile Marketing
Since social media has become such an integral part of today’s online world – what would you do if you had to withdraw from Facebook, Instagram or LinkedIn? – I think the approach to how it is effectively used has changed. And it comes down to a number of factors....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.