by Tim Patterson | Jun 3, 2018 | Branding, Event Marketing, Marketing, Pre-show marketing
Got a tradeshow appearance coming up, but aren’t sure how to exactly get people to come to your booth? Maybe you’re tried emailing people, or spent a lot of time leading up to the show and during the show pitching things on social media but aren’t...
by Tim Patterson | May 16, 2018 | Lists, Marketing, Tradeshow marketing
Given that we know how many different balls you have to keep in the air, is it even possible to stop feeling overwhelmed when it comes to managing your tradeshow program? That depends on how you personally deal with things that can come at you like a full-on firehose...
by Tim Patterson | May 3, 2018 | Marketing, Post-Show Follow Up
I’ve been doing tradeshow follow up on a couple of shows (three, actually, when I think about it) for the past several weeks. One of the questions I ask of the people I’m following up with is, “How is your follow up going?” “Oh boy, I have a lot more to do. It seems...
by Tim Patterson | Apr 19, 2018 | Branding, Event Marketing, Marketing, Tradeshow marketing
You might think it’s easy enough to determine your tradeshow marketing goals. Just sell sell sell – increase your business and you’ve done the job, right? But in fact, it’s not be as cut and dried as you might think. Every show is different, and your goals may vary...
by Tim Patterson | Apr 10, 2018 | Book Review, Fun, Marketing
The release date of May 1, 2018 has been set for my new book, Tradeshow Superheroes and Exhibiting Zombies: 66 Lists Making the Most of Your Tradeshow Marketing. The print proof copy just came in and it looks great, and heck, I can’t even find any major errors...
by Tim Patterson | Apr 2, 2018 | Case Study, Marketing, Podcast, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Briana Belden, Brand Manager of Wedderspoon Manuka Honey, joins the TradeshowGuy Monday Morning Coffee for a discussion about how they approach tradeshow marketing: preshow outreach, what happens during the show, follow up, branding and more: And this week’s ONE...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.