How many rules of tradeshow marketing are there really? Who knows? Pick a number! In 2009 I wrote an e-book called “101 Rules of Tradeshow Marketing” which eventually was downloaded 5,000 or so times. A couple of years ago I revised it and put it back out...
I had a chance to attend the 2016 NorthWest FoodService show in Seattle this past weekend and jumped at it. Hey, it’s a good reason to drive almost four hours one direction on a busy, rainy I-5! NWFS a regional two-day show that is aimed at the restaurant...
Natural Products Expo West 2016 is in the books. I’m sure they’re still counting the numbers, but I have no doubt the final tally of visitors and exhibitors will top last year’s 71,000 (update: final numbers: 77,000+ attendees, over 3,000 exhibits,...
At this year’s ExhibitorLIVE conference and tradeshow in Las Vegas, the annual Portable/Modular Design award were handed out. Here at TradeshowGuy Exhibits (formerly) Communication One Exhibits, we snared a design award for last summer’s SoYoung 10×10...
Have you ever walked by a tradeshow booth and felt somewhat put off by the vibe you were getting? So much so that you just kept on walking? That’s not a surprise. The way that people stand, move and hold their body communicates a great deal. We don’t need...
In spite of some technical glitches, we did manage to capture a recording of the B2B Tradeshow Lead Generation Guaranteed Webinar with myself and Hiett Ives of Show Dynamics. Take a look: Sign up for our next webinar, Developing Content to Cut Through Internet Noise,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
![NorthWest FoodService Show [photos]](https://www.tradeshowguyblog.com/wp-content/uploads/2016/03/IMG_3682-300x225.jpg)
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.