This is a guest post by Miriam Couturie Event planning is no easy task, but it’s a vital part of marketers’ jobs. Companies spend about 20 percent of their budgets on marketing for events. Plus, 67 percent of business-to-business marketers find marketing...
Yeah, Yeah, Yeah, it’s a crazy idea. Why in the world would the Beatles in their heyday, ever consider exhibiting at tradeshows? They already owned the music world. What could be gained from setting up a booth? But let’s consider. Say their manager, Brian Epstein,...
I hadn’t seen more than a couple of tradeshow memes until I stumbled across a Tumblr by Anders Boulanger, otherwise known as Anders the TradeshowInfotainer, called simply TradeshowMemes. There are some great ones there, but if you poke around the corners of the...
The following is a guest post by Tifany Scifo of Reveal Marketing Group. Trade shows provide the perfect forum to expand your business – whether you run a multi-million dollar enterprise or a humble family business, a successful trade show can be a veritable boon to...
I’ve been sitting here (and moving around a lot, actually) listening to Little Richard, and realized that a steady diet of Little Richard can help you with your tradeshow marketing. How, you say? Let me count the ways. Energy! Little Richard has more energy in a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.