Is a tradeshow marketing as easy as setting up a booth, smiling as visitors come by, and asking a few questions? Sure, that’s some of it. But creating a mindset in your team for tradeshow marketing involves more. So let’s capture a few items that are...
Nothing like a shameless promotional plug, eh? Given my recent propensity to do more promotion that usual (see TradeshowGuyWebinars.com), I had one of those middle-on-the-night flashes: GET SOME TRADESHOWGUY BUTTONS! And GIVE THEM AWAY! Of course. Why not? So if you...
In this recent webinar from Handshake.com and Andy Saks of Spark Presentations, you’ll see how the process works on how to get those most-valuable prospects to actually come to your booth, and once they do, what to do with them when they’re there. I always...
Hey, it’s a Top Ten List! Let’s look at ten things to do as you prepare for another year of tradeshow marketing: Assess what happened this year. What did you spend? What were your results? Are there any areas where you can cut back? Are there areas that...
How many ways can you use an iPad kiosk at a tradeshow? Let’s count at least 8 ways here: WARNING! ALERT! BLATANT PLUG AHEAD! Now that you’ve Want to check out some of our iPad kiosks? Check our kiosk selection on the Exhibit Design Search site...
One of our recent booth projects over the summer was a custom portable modular booth for the Toronto-based company SoYoung. The project turned out so great and people loved the look, that the design and fabrication team at Classic Exhibits thought it should be entered...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.