by Tim Patterson | Dec 2, 2015 | Event Marketing, lead generation, Lists, Marketing, Newsletter
Doesn’t every Tom, Joe and Susie have a newsletter these days? After all, they can be very useful in getting your message in front of eyeballs on a consistent basis. The fact is, my inbox is filled daily with dozens of newsletters of all sorts: news, marketing,...
by Tim Patterson | Nov 6, 2015 | Booth Design, Branding, Budgeting, Case Study, Client Relations, Custom exhibit, Custom tradeshow booth, Event Marketing, lead generation, Marketing, Social Media, Tradeshow marketing, Tradeshow staff training
This week is the launch of my new book “Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level.” I’m doing a lot of the normal launch things an author would do: sending copies to industry media and bloggers, along with...
by Tim Patterson | Oct 5, 2015 | Event Marketing, Marketing
By definition, a marketing plan details your current approach to spreading the word to the marketplace about your products or services. A tradeshow marketing plan is designed to coordinate your overall marketing plan with the various tradeshow appearances you have...
by Tim Patterson | Sep 16, 2015 | Event Marketing, lead generation, Marketing, Post-Show Follow Up
In the 1992 Bill Clinton Presidential Campaign, his advisors made sure the campaign talking points were focused on the economy. So much so that they held as their campaign mantra “It’s the Economy, Stupid!” It’s unimpeachable advice. That is, to focus to sharply on...
by Tim Patterson | Sep 1, 2015 | Branding, Event Marketing, Marketing, Tradeshow marketing
I’ve seen several writers and new sources chime in recently on the controversy of hiring models, aka ‘booth babes’ at tradeshows to attract attention. Here the CBC looks at the continuing controversy. Fortune Magazine covers a story where the RSA Conference, a top...
by Tim Patterson | May 21, 2015 | Budgeting, Case Study, Custom exhibit, Custom tradeshow booth, Marketing, Record Keeping, Tradeshow marketing
What are the indicators that tell you when it’s time to invest in a new tradeshow exhibit? What does it take to justify the expense, which can often be very large? Naturally, there’s no single answer that applies across the board. However, if you, as a tradeshow...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.