by Tim Patterson | Mar 11, 2014 | Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing, Uncategorized
Just returned from Expo West in Anaheim where I had a number of tradeshow booth clients, including Bob’s Red Mill, gDiapers, Aisle7 and Hyland’s. One of my goals at this particular show was to do informal assessments of a couple of dozen booths, including booths that...
by Tim Patterson | Feb 24, 2014 | Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing, Video, YouTube
Natural Products Expo West is the biggest natural products tradeshow in the US, with some 3,000 exhibitors and 60,000 attendees. Yes, it’s the big time. 2014 will be my 12th consecutive year at the show. Many of my tradeshow clients have been exhibiting there...
by Tim Patterson | Jan 3, 2014 | Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing
Once I thought I was a prognosticator, but that didn’t turn out very well. So perhaps we should see who else in the industry is trying to predict the future… CEIR Predicts Slow, Steady Industry Growth (okay, this one wasn’t too hard)… Top Event...
by Tim Patterson | Dec 23, 2013 | Marketing, Tradeshow marketing
Where to start with your tradeshow marketing analysis? Let’s try at the beginning! Okay, dumb answer to obvious question. Or….perhaps not. The beginning can be a moving target. As a young writer I never knew where to start a piece of fiction or article or project....
by Tim Patterson | Dec 16, 2013 | Event Marketing, Marketing, Public Relations, Social Media, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Dear Exhibitor, You are an experienced tradeshow marketer. You probably have been to many more shows than most of your colleagues. You’ve seen it all – from the small mom and pop shows decades ago to the sophisticated shows with several thousand exhibitors. You’ve...
by Tim Patterson | Nov 20, 2013 | Event Marketing, Marketing, Social Media, Tradeshow marketing, YouTube
Roger Pike and I just completed a one-hour webinar this week on performing a Social Media Audit and creating a Social Media Policy. Every tradeshow marketer should be aware of these two critical pieces of the marketing puzzle. Social Media Audit: This portion of the...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.