by Tim Patterson | Oct 6, 2014 | lead generation, Lists, Marketing, Public Relations, Tradeshow marketing, Tradeshow visitors
This is number 7 in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend The Booth Booth Staff First, let’s define lead generation before we get too deep into this section. All marketing is the activity of...
by Tim Patterson | Sep 17, 2014 | lead generation, Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
A couple of weeks ago I posted a one-question survey which asked tradeshow marketers to identify their BIGGEST challenge when it came to creating a successful experience. To me, success means coming away form the show with more leads than last time, having a booth...
by Tim Patterson | Aug 12, 2014 | Case Study, Client Profile, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow presenting
Outdoor Retailer is so big sometimes I wonder why it’s not in Vegas. But no, Salt Lake City is the perfect setting for this fun, extravagant and energetic national tradeshow. With mountains only a short drive away, SLC is positioned perfectly to host this confab of...
by Tim Patterson | Jun 23, 2014 | Marketing, Public Relations, Tradeshow marketing
Check out Part 1, Part 2 and Part 3 of this ongoing series. One of the most pressing challenges for exhibitors is determining what shows to exhibit at on a regular basis. Just because your company has been going to the same show for twenty years doesn’t mean it’s the...
by Tim Patterson | Jun 20, 2014 | Graphics, Marketing, Presentation, Public Relations, Tradeshow marketing
After perusing an array of statistics from CEIR, Exhibit Surveys and others, I thought it might be fun to grab a handful of them and stick them in a cool infographic. Here’s what I came up with: Download the PDF here: Tradeshow Marketing
by Tim Patterson | May 12, 2014 | Blog, Graphics, Marketing, Tradeshow marketing
In preparation for a meeting with a potential client, I put together an infographic on the various steps of the 30×30 Bob’s Red Mill booth our company did in 2012-2013. Check it out! (click to expand)
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.