by Tim Patterson | Jun 4, 2012 | Event Marketing, Marketing, Social Media, Tradeshow marketing
This podcast interview is a follow up of a previous interview we did with Derek Mehraban back in September, 2010. Back then, Derek had some great ideas on how to use social media to build buzz at a tradeshow through the use of a virtual tradeshow website. Lots of good...
by Tim Patterson | May 24, 2012 | Event Marketing, Lists, Marketing, Social Media, Tradeshow marketing, Tradeshow visitors
It seems like I’ve been doing a lot of list-making lately. Here’s another one! Branding: the content you share defines your company. Think before you tweet! Networking: share content that highlights or involves people from other companies. Take photos of...
by Tim Patterson | May 22, 2012 | Event Marketing, lead generation, Marketing, Public Relations, Social Media
Do you have a set of clearly defined, easily measurable goals for each of your tradeshows regarding your social media marketing efforts? If not, here’s where to start. First set down your show objectives. What metric are you most interested n moving during your...
by Tim Patterson | Apr 4, 2012 | Branding, Case Study, Event Marketing, lead generation, Marketing, Social Media, Tradeshow marketing, Twitter
Late in 2011, Mel White, the VP of Marketing and Business Development at Classic Exhibits Inc., contacted me to ask if I’d be interested in guiding their social media efforts at EXHIBITOR 2012 in early March. “Sounds intriguing!” So we set out a plan. Our main goal...
by Tim Patterson | Feb 6, 2012 | Facebook, Marketing, Social Media, Twitter
LinkedIn: Hang out on the show’s group page and join discussions. Ask and answer questions. Lightly reach out to people – which means no sales pitches – and look to learn booth numbers from exhibitors, sessions they’ll attend and other information....
by Tim Patterson | Feb 1, 2012 | Event Marketing, Marketing, Mobile Marketing, Social Media, Tradeshow marketing
Social media is great for drawing people to your event, whether you’re tweeting from your booth with a contest, posting to your Facebook page or blogging. But using social media to help people connect while at the event is easy, too. It just takes a little thought and...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.