by Tim Patterson | Jan 25, 2012 | Facebook, Marketing, Social Media, Tradeshow marketing
Over the past couple of months one of the the things I’ve dedicated a lot of time to is research. One element of that research was a short survey on SurveyMonkey.com, which asked 6 questions related to social media event marketing. The results helped shape the...
by Tim Patterson | Dec 16, 2011 | Marketing, Social Media, Twitter
No, not the kind of engagement where you have to buy the girl a nice diamond ring that costs three months salary and leads to you saying “I do” in front of hundreds of people. We’re talking social media engagement, the kind that starts when you post something...
by Tim Patterson | Dec 12, 2011 | Event Marketing, Marketing, Mobile Marketing, Social Media, Tradeshow marketing
It makes sense to drum up as much interest before an event as possible, even prior to any official promotion launch. In fact, social media is ideally suited for just this task. By putting a blog post or video together, for instance, on what is coming at the event...
by Tim Patterson | Nov 28, 2011 | Fun, Marketing
The best rental car deal I ever got happened when I shut my mouth. I was at the rental counter at the airport in LA waiting for the clerk to get my car keys – I’d reserved an economy car – when he finally got through poking around on his keyboard and announced, “I’m...
by Tim Patterson | Oct 7, 2011 | Facebook, lead generation, Marketing, Social Media, Tradeshow marketing
The tradeshow is over. The booth has been packed away and you’re heading back to the office. No more late night carousing with clients. No more worrying about that graphic makeover that didn’t really fit. No more hustling to post photos on Facebook of those endless...
by Tim Patterson | Oct 3, 2011 | Marketing, Social Media, Tradeshow marketing
When it comes to promoting your events or tradeshow appearances through social media, you probably know best about what parts of your company or product line you want to promote. But are you the best company for the actual job of winding up your social media and...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.