by Tim Patterson | Feb 7, 2011 | lead generation, Marketing, Public Relations, Tradeshow marketing, Video, YouTube
Like millions I watched the Super Bowl over the weekend, not only to root for the Packers (!), but to gawk at the ads. Lots of clever ads put together which were damn entertaining. According to the Portland Business Journal, some of the most popular were produced by...
by Tim Patterson | Jan 3, 2011 | Public Relations, Social Media, Twitter
Did you send out a Tweet too soon? Now what? Our friends at BNET discuss the potential problem of what might happen when information gets out via social networks before your company wants it out. Should you delete a tweet or a Facebook posting? What happens if someone...
by Tim Patterson | Nov 12, 2010 | Public Relations, Tradeshow marketing
If you want to get the most out of your tradeshow exhibit, you should do your utmost to let people know before the show that you’ll be there by using a tradeshow pre-show publicity guide. Not only will it give those folks who can’t attend the show a chance...
by Tim Patterson | Jul 6, 2010 | Public Relations, Tradeshow marketing
A terrific guest post by Brad Shorr on Heidi Thorne’s excellent blog ‘Promo With Purpose Today’ got me to thinking. In the post, Brad discusses how long-term thinking and SEO (Search Engine Optimization) can help to bring more people to your website....
by Tim Patterson | Apr 30, 2010 | Public Relations, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Just like the sales situation of a tradeshow floor is magnified by the intensity and chaos of the situation, so are the emotions of exhibitors and attendees. If you’ve been to a lot of tradeshows like I have, and you pay attention to how people are (and take a...
by Tim Patterson | Apr 22, 2010 | Event Marketing, Podcast, Public Relations, Tradeshow marketing
Matt Selbie of Oberon3 in Portland, Oregon is a recent Oregon transplant. The company’s business-enhancement product The Opiniator is less than a year old. After finding my blog, Matt reached out to introduce himself (great networking) and after a conversation...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.